About

The Frugality has always been about affordable things we love, so it seemed only logical to combine our love of matchboxes with affordable artwork by female artists. All sustainably made and available via The Frugality Shop!

Here, you’ll find all The Frugality products, e books (there are more coming!) and more matches and collaborations will be announced soon. Hopefully, this is just the beginning.

The Frugality is an award-winning multi platform brand which began as a personal blog in 2012, set up by Alex Stedman. The site has been featured in numerous media sites and newspapers such as BBC, The Telegraph, The Evening Standard and Conde Nast Traveller and Alex has spoken at events such as Stylist and ELLE Live and been a guest on podcasts such as The Sunday Times Style ‘Secrets of The Side Hustle’.

Got a question? info@the-frugality.com

All images on this website, unless otherwise stated, are our own, please do not use our images without prior consent. The Frugality is a registered Trademark.

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